Our Blog

Why Have £100/Hour Conversations When You Could Be Having £2,000 Ones? (The Strategic Partner Method)

Why Have £100/Hour Conversations When You Could Be Having £2,000 Ones? (The Strategic Partner Method)

Why Have £100/Hour Conversations When You Could Be Having £2,000 Ones? (The Strategic Partner Method)Phil Ball
Published on: 03/08/2026

Most business owners are stuck having £100/hour sales conversations. Here's how to build strategic partnerships that turn one conversation into a recurring referral channel worth thousands.

Marketing
You Messaged the Perfect Strategic Partner. Here's Why They Never Replied (10 Steps to Fix It)

You Messaged the Perfect Strategic Partner. Here's Why They Never Replied (10 Steps to Fix It)

You Messaged the Perfect Strategic Partner. Here's Why They Never Replied (10 Steps to Fix It)Phil Ball
Published on: 27/07/2026

Sent a message to a great strategic partner and heard nothing back? Here are the 10 steps to actually get the meeting booked, and add real value from the first message.

Marketing
How to Start a Brilliant Strategic Partner Meeting (The First 90 Seconds Matter Most)

How to Start a Brilliant Strategic Partner Meeting (The First 90 Seconds Matter Most)

How to Start a Brilliant Strategic Partner Meeting (The First 90 Seconds Matter Most)Phil Ball
Published on: 19/07/2026

The first 90 seconds of a business meeting decide whether it goes anywhere. Here's exactly how to open a meeting with a strategic partner, with real example lines.

Marketing
The Meeting Killer: Why Most Strategic Partner Chats Go Nowhere

The Meeting Killer: Why Most Strategic Partner Chats Go Nowhere

The Meeting Killer: Why Most Strategic Partner Chats Go NowherePhil Ball
Published on: 13/07/2026

Meta description: Had a great first meeting with a potential strategic partner, then nothing happened? Here's the one mistake that kills most partnership conversations, and how to fix it.

Marketing